Smiley is one of those brands that even if you've never heard the name you will most certainly recognize the logo. For ss10 hey have teamed up with Knitwear designers Sibling to create a 6 piece menswear collection. Each piece will of course feature the Smiley logo and will come in an array of different styles. I heard that these include an intarsia cotton sports vest covered in sequins and an amazing jumper knitted with crystal cup chain which has been sponsored by Swarovski. The collection will be shown this September at London Fashion Week as part of a presentation provided by SIBLING...
We don't get to see much menswear during London Fashion Week so I'm very excited about this collaboration.
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