Friday, 4 June 2010

Veja - The Grid

Summer is officially here which means it's time to bring out those clean, pristine all white trainers. What's that? You don't have a pair of clean, pristine all white trainers? Well today is your lucky day because Veja are here to lend a hand.

Inspired by the postindustrial world this shoe which is also available in purple, black and Moonrock Grey has got an uncomplicated coolness about it.

Available at Selfridges

Veja shoes are made using wild rubber from the Amazon and the leather is tanned using a method that creates no pollution so not only are you looking good but you're also being moral. Which, for some reason is really hard to achieve in this day and age.

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